Social media strategy
Social Media Strategy for Real Foods
Task: Developed a social media strategy for Real Foods, St. Thomas, Ontario, focusing on Instagram and Facebook. The strategy aimed to increase brand awareness and grow followers by creating engaging content, including product highlights, behind-the-scenes looks, and community-focused posts. I also created a one-month content calendar to ensure consistent posting and alignment with the brand's goals.
Communication plan
Student mental health campaign
Fanshawe College
Task: As Fanshawe College communications officers, you have been asked to create a communication plan promoting the College’s mental health services and fighting the stigma of accessing these resources.
Team Members: Gana Girish Ayanikkal, Devika Santhosh, Shubham Baban Chavan
Social media strategy
Social Media Strategy for Ruchi World
Task: Developed a social media strategy for Ruchi World in Mississauga, with the primary objectives of increasing brand awareness and growing followers. The strategy focused on creating visually appealing content that highlighted the brand's unique offerings, including customer testimonials, product features, and promotions, all designed to engage the target audience and expand the brand’s online presence.